A target market used to be specific enough but not anymore. In the 3D printing industry, there is a market for everything from a $200 3D printer on Amazon to a $2 million 3D printer. It’s more important than ever to know who wants to buy what you sell. If you don’t, you risk wasting time and money chasing people who will never buy from you.
The definition of branding has evolved rapidly as the world of business changes. Marty Neumeier sums it up perfectly when he says, “Your brand isn’t what you say it is. It’s what they say it is.”
What does your audience say your brand is all about?
You can hear more of his unique take on what branding is in this short video.
The best way to connect with your ideal prospect is through compelling content. Gary Vaynerchuk says, “Good creative content is something that forces people to take action or create word of mouth”.
With the right strategy and branding structure in place, your content will speak directly to your ideal prospects and generate action.